Your marketing, handled.
Without the payroll.

Aspen Consulting plans run from $975 to $1,775 per month, billed month to month. That covers strategy, execution, and reporting across email, social, AI search, content, and your website, depending on the plan. A full-time marketing manager costs several times that once salary, benefits, software, and ramp-up time are counted, and most agencies start at a higher retainer with six to twelve month contracts.

A fractional marketer is one senior person who owns your marketing strategy for a set monthly fee but usually does not do the hands-on work. An agency assigns a team, with staff doing the work and senior time often billed extra; agencies can serve larger companies, and their fees reflect that. A freelancer covers one skill, such as design or copy, and needs someone to direct them. Aspen Consulting combines the strategy of a fractional marketer with the execution of an agency: Mari Huxford plans the work, does it, and reports on it, so you have one point of contact and nothing to manage.

Yes, when the business has a product that sells and no one with time to market it. Outsourcing makes sense when a full-time hire cannot be justified, when marketing keeps getting pushed to next month, or when leads depend on referrals alone. It is a poor fit for a business that has not yet found a product customers want, because marketing cannot fix that.

The first content and campaigns go live within two weeks, and the first monthly report arrives at the end of month one. Email and website changes show results first, usually within 30 to 60 days. AI search and SEO visibility builds over three to six months and compounds after that. Aspen Consulting sets a baseline in month one so every later report shows movement against it.

Every plan starts with one-time brand guidelines, an ideal customer profile, and a marketing deck, then runs the same kind of work each month at a different intensity: LinkedIn and website articles, AI search optimization of your existing content, local SEO pages and posts, case studies, website updates, schema markup, and reporting. Foundation covers one article a month and one local SEO page with no social. Growth adds one social account with 8 posts a month, two articles, and target market and service pages. Full Coverage runs two social accounts with 12 posts, three articles, local SEO in up to two markets with five posts a week, and unlimited website updates. Work ships every week, not in one batch at the end of the month.

No. Many clients start with a website form and an email inbox, and that works. Aspen Consulting is HubSpot certified and can set up the free HubSpot CRM when you are ready, but existing WordPress, Shopify, Mailchimp, and other tools are fine to keep. What matters is that every lead reaches you and gets counted.

AEO, or answer engine optimization, is the work of getting your business named when someone asks ChatGPT, Google AI Mode, Perplexity, or Gemini for a product, service, or solution. More than half of buyers now start their research in an AI tool, and 58% of Google searches end without a click, so a page that ranks but is never cited brings in less than it used to. The Growth and Full Coverage plans include a monthly visibility audit across those platforms and pages written to be cited.

Mari Huxford does the work, start to finish. She is a bilingual marketer with more than 20 years in CRM, automation, and AI, HubSpot certified, and has launched more than 150 websites. Nothing is handed to junior staff, and you never have to re-explain your business to a new account manager.

No long-term contract. Every plan is month to month with 30 days notice to cancel, pause, or move to a different tier. Most clients move up a tier once the first channel is producing leads.

Access to your website, your email tool if you have one, and your social accounts, plus 15 minutes for the first call. Week one covers a brand audit and customer profiles, so you do not need a brief, a strategy document, or existing content. If you have past campaigns or a list of common customer questions, those help but are not required.

Yes to both. Aspen Consulting is based in Colorado and works with clients across the United States and Latin America. All services are available in English and Spanish, including bilingual content, campaigns, and customer communication.

Reporting is metrics-driven and matched to your plan: a monthly social media performance report, and a quarterly report covering rankings, organic traffic, and geographic visibility. Each report is compared against the month-one baseline so you can see what moved, with no 40-page decks.